Wednesday, July 14, 2010
Getting a restaurant started in a small community is hard to achieve. Yet two women by the names of Allison Arevalo and Erin Wade made their dream come true, in the city of Oakland. Their specialty is old fashioned macaroni and cheese so they aptly named their establishment "LittleMac". They were excited about their accomplishment until suddenly their restaurant dreams got put on hold. They were forced to change their name "Little Mac" because another famous mac, the Big Mac. The senior intellectual property counsel at McDonalds felt that "Little Mac" will cause brand dilution; in other words, using the word "mac" might confuse McDonald customers. Are they serious? Who in their right mind will confuse a mac-n-cheese spot for a burger spot? Come on now.....
It's a shame to me that they can't even use the word 'mac' when all these women are trying to do is create good wholesome food. I could understand McDonald's issue if these women were selling burgers, but this is a totally different product. Our food industry is past being unhealthy, so women like Allison and Erin should be applauded they're not forcing fast food on people by use of ads on T.V. They simply want to share good food with their community, not harm or poisin our bodies, like many fast food restauants do. This whole incident is silly and hurts me to know that an unhealthy society is controlling our minds and the way we serve food in our communities.
Produced by: Rynesha Snowden