
This is an excerpt from an email sent on 6/30/10 from the Strategic Alliance about how we as communities could approach getting rid of junk food. For the full article, please click
here.
Junk Food is the New Tobacco
Yesterday, Los Angeles Times' columnist David Lazarus published an excellent column making the case for policy change to advance healthier diets. Lazarus likens the current fight against obesity to early tobacco prevention efforts. In the article, Toni Yancey, professor of health sciences at UCLA School of Public Health states, "We need to change social norms to make certain foods less appealing, just as we made it less appealing to smoke."
Industry groups fiercely oppose policy changes aimed at reduced consumption of junk food. Perhaps most notably, soda companies are increasingly banding together to mount an aggressive campaign opposing any new taxes on their products. To distract from advocates' calls for policy and industry change, industry groups try to turn the conversation back to individuals, calling for the personal responsibility, nutrition education, and a focus on physical activity.
Strategic Alliance applauds Mr. Lazarus for his important, piece--and thinks he could have made an even stronger case for real policy changes, like increasing access to healthy, affordable fresh food. We encourage advocates to show your support by writing letters to the editor to the LA Times. Your advocacy efforts are needed to keep the drumbeat for policy change going strong.
Here are some angles you could cover in your response:
* Kudos to David Lazarus for tackling an issue critical to Californians' health. While many articles covering the obesity epidemic focus on what individuals can do, Mr. Lazarus points to the real culprit here: a food industry that aggressively markets junk food to children and families.
* We need policies that protect children and families. Policies that increase access to healthy foods and decrease access to unhealthy foods protect consumers. When a bag of chips is cheaper than an orange, individuals and families who are trying to find the healthiest options for their families have the odds stacked against them.
* Building healthy communities is a key strategy to improving health. Increasing access to healthy food and opportunities for physical activity are crucial to reversing unprecedented surges in Type II diabetes and an array of health problems, including heart disease, high blood pressure, stroke, and cancer. Healthy communities are vibrant and equitable communities.
* We'll need more than public education campaigns. Lazarus' article calls for public education campaigns like those used in tobacco control. While campaigns certainly play a role, stronger policies that make healthy foods more affordable and available, regulate junk food marketing, and levy taxes and fees on food and beverage companies whose products are major contributors to poor health.